Credit Unions Emerge as Most Highly Regarded Organisation in Ireland
Credit unions have earned the top spot in a national study measuring the highest regarded organisations in Ireland. Letterkenny Credit Union and its sister credit unions were ranked number one out of 100 companies surveyed for the 2018 RepTrak® report. With a score of 82, credit unions not only emerged in first place, but were also well ahead of the average score of 57.5 amongst other financial services organisations.
Over 7,000 members of the public were surveyed for the annual study which examines the emotional connection between people and the different companies and organisations they interact with. Companies were ranked on a Reputation Pulse score from 0-100, based on levels of trust, respect, esteem and admiration. There were 17 different categories of organisations, with credit unions claiming the top spot overall. RepTrak stated that credit unions won for their ‘role in providing trusted financial services to local communities and being at the heart of communities in Ireland.’
Commenting on the achievement, Irish League of Credit Unions Head of Marketing and Communications, Paul Bailey, said; “Credit unions are fully committed to their communities, and the needs of the 3.6 million credit union members across the island are always at the heart of everything they do. This award is recognition of the selfless work and tireless commitment of credit unions to the local communities they have served for sixty years now. As credit unions are owned by their members, the people who save with them and borrow from them, everyone – credit union members, staff and volunteers – should all be proud of this accolade.”